Bullfrog Power does exactly what the customer wants. These customers are willing to pay a premium for a way to contribute to the solution to climate change by using renewable power sources. This approach could be most accurately described as practising marketing.

Question

Quizplus · Accepted Answer

The sense-of-mission marketing approach focuses on aligning the company's mission with the broader social or environmental goals, such as contributing to the solution to climate change by using renewable power sources.

Bullfrog Power Does Exactly What the Customer Wants