The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as .

Question

Quizplus · Accepted Answer

Licensing is a market-entry strategy where a company allows another company to use its brand name, recipes, or other intellectual property in exchange for a fee or royalty.

The Bread Company Promotes Its Brand in New International Markets