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Marketing Study Set 5
Quiz 15: The Global Marketplace
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Question 41
Multiple Choice
Under management contracting, a domestic firm .
Question 42
Multiple Choice
PharmaCom serves millions of customers across several Asian countries with the assistance of several pharmaceutical manufacturing sites in China, Japan, and Korea. This is an example of .
Question 43
Multiple Choice
is a method of going global in which a company makes agreements with producers in the foreign market to produce its product or provide its service.
Question 44
True/False
Management contracting is an unwise choice if a domestic firm can make greater profits by undertaking a whole venture.
Question 45
Multiple Choice
Which of the following is an advantage of management contracting?
Question 46
Multiple Choice
Which of the following is most likely a drawback of contract manufacturing?
Question 47
True/False
Exporting involves a company entering foreign markets by partnering with foreign companies to produce or market a product or service.
Question 48
Multiple Choice
Which of the following is most likely a benefit of joint ownership?
Question 49
Multiple Choice
The Dance Company, a renowned dance studio in Manhattan, enters into an agreement with La Danza in Spain to operate several dance studios. La Danza will provide capital for running the dance studios and The Dance Company will contribute its world-renowned expertise about the art of dance. In this case, The Dance Company enters a foreign market through .
Question 50
True/False
Foreign-based production facilities offer many advantages to an investing company if the foreign market is small.
Question 51
True/False
For a fee or royalty payments, a licensee buys the right to use the company's manufacturing process, trademark, patent, trade secret, or other item of value.
Question 52
Multiple Choice
What is the most likely disadvantage of direct investment for an investing company?
Question 53
Multiple Choice
Which of the following is a drawback of management contracting?
Question 54
Multiple Choice
ventures consist of one company collaborating with foreign investors to create a local business in which they share possession and control. For example, Kellogg was able to move strongly and quickly into emerging markets in West Africa by taking this approach.
Question 55
Multiple Choice
In addition to joint ownership ventures in China, Intel has made substantial outlays in its own manufacturing and research facilities there. This is an example of .
Question 56
Multiple Choice
Kimlee, a food manufacturer based in China, recognizes the immense demand for noodles in the Australian market. Kimlee forms a new business venture to manufacture instant noodles and decides to share possession and control of the new business with a local food processing company. In this case, Kimlee has entered a foreign market through _ .
Question 57
Multiple Choice
The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as .