Compared to standardized global marketing, adapted global marketing .
A) uses the same marketing mix elements in all target markets
B) modifies marketing strategies to meet local needs
C) lowers marketing costs by using home country sales teams
D) results in greater brand power
E) maintains uniformity across all markets

Question

Quizplus · Accepted Answer

Adapted global marketing involves modifying marketing strategies to meet the specific needs and preferences of local markets, rather than using a one-size-fits-all approach.

Compared to Standardized Global Marketing, Adapted Global Marketing