marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.
A) Mass and targeted
B) Direct and digital
C) Undifferentiated and differentiated
D) Standardized and customized
E) Internal and external
Correct Answer:
Verified
Q6: As consumers spend more and more time
Q7: Which of the following is most likely
Q8: In addition to advertising, former retail giants
Q9: Which of the following is a direct
Q10: Amazon, GEICO, Netflix, and Expedia are companies
Q12: For most companies, the first step in
Q13: refers to marketing via the Internet using
Q14: Amazon.com and Expedia.com are best described as
Q15: Which of the following is a transaction
Q16: Explain the major benefits of direct and
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