Explain the major benefits of direct and digital marketing for both customers and sellers. Give a personal example of how you have been advantaged by direct and digital marketing.
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Q11: marketing involve engaging directly with carefully targeted
Q12: For most companies, the first step in
Q13: refers to marketing via the Internet using
Q14: Amazon.com and Expedia.com are best described as
Q15: Which of the following is a transaction
Q17: Which of the following is most likely
Q18: How has the Internet most likely affected
Q19: Most companies still use direct marketing as
Q20: The growth of the Internet caused many
Q21: A product first introduced in 1937, Old
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