A product first introduced in 1937, Old Spice invigorated its brand by taking advantage of a clever marketing campaign to create a lot of brand buzz. Which of the following is true of viral marketing?

Question

Quizplus · Accepted Answer

Viral marketing is the digital version of word-of-mouth marketing, where information about a product spreads rapidly online, often through social media and other digital platforms.

A Product First Introduced in 1937, Old Spice Invigorated Its