Every time a search is made on Google, Yahoo, or Bing using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a .

Question

Quizplus · Accepted Answer

Contextual advertisement refers to the practice of displaying ads based on the content of the webpage or the search keywords, which is what Regan Builders is using.

Every Time a Search Is Made on Google, Yahoo, or Bing