A group of independent retailers that bands together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts is referred to as a .
A) factory outlet mall
B) voluntary chain
C) corporate chain
D) warehouse club
E) retailer cooperative

Question

Quizplus · Accepted Answer

A retailer cooperative is a group of independent retailers that come together to establish a central wholesale operation and engage in joint merchandising and promotional activities.

A Group of Independent Retailers That Bands Together to Set