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Marketing Study Set 5
Quiz 11: Retailing and Wholesaling
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Question 21
Multiple Choice
Dina loves branded apparel and accessories but cannot afford to buy them too often. Fortunately, Dina lives close to an off-price retail store that is owned and operated by a famous brand. The company utilizes this store to sell its surplus, discontinued, or irregular goods at significantly lower costs. The retail store is best referred to as a .
Question 22
True/False
Warehouse clubs appeal not only to low-income consumers seeking bargains on bare-bones products but to customers shopping for a wide range of goods, from necessities to extravagances.
Question 23
Multiple Choice
Which contractual system is distinguished by the fact that it is normally based on some unique product or service; method of doing business; or trade name, goodwill, or patent that has been developed?
Question 24
Multiple Choice
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods is called a .
Question 25
Essay
What is retailing? Explain the concept of shopper marketing.
Question 26
Multiple Choice
now command about 45 percent of all retail sales in Canada.
Question 27
Multiple Choice
A group of independent retailers that bands together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts is referred to as a .
Question 28
Essay
Crunch and Munch is the country's favourite fast-food vendor of fried chicken. Over the years, the company has diversified into providing a larger variety of snacks like hot dogs, burritos, and burgers, but consumers still consider it the best seller of fried chicken. Many potential investors have approached Crunch and Munch with offers to buy the company, but Crunch and Munch continues to operate through its stores. What is franchising? Why would franchising be a good contractual system for Crunch and Munch?
Question 29
Essay
Compare and contrast specialty stores and convenience stores.
Question 30
Multiple Choice
refer to two or more outlets that are commonly owned and controlled.
Question 31
True/False
A franchise organization is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.
Question 32
Multiple Choice
Winners is a retailer that buys clothing and home products from a variety of brand name manufacturers at less-than-regular wholesale prices and then charges customers less than retail. Winners is an example of a(n) .
Question 33
True/False
Examples of a service retailer include hotels, airlines, banks, colleges, and many others.
Question 34
True/False
An off-price retailer buys and sells at lower wholesale prices.
Question 35
Essay
How are retailers classified based on the amount of service they provide to customers? Provide examples of each service level to illustrate your response.
Question 36
Multiple Choice
Mind and Body Fitness recently entered into a financial agreement that allows 25 independent business people at select locations across the country to set up establishments that offer its holistic services and programs. They include weight-management, group programming, sport-specific training, yoga, Pilates, and nutrition. Which type of contractual retail association does this represent?
Question 37
Essay
Describe superstores, category killers, and service retailers.
Question 38
Multiple Choice
Foot Locker has mastered online and mobile efforts that link seamlessly with store operations, offering options such as "buy online, ship from store" and "buy online, reserve in store" for pickup. This is an example of .