Foot Locker has mastered online and mobile efforts that link seamlessly with store operations, offering options such as "buy online, ship from store" and "buy online, reserve in store" for pickup. This is an example of .
A) omni-channel retailing
B) web-based retailing
C) in-store ordering with a mobile device
D) digital retailing
E) social media

Question

Quizplus · Accepted Answer

Omni-channel retailing refers to a seamless approach to the consumer experience through all available shopping channels, such as online, mobile, and physical stores, which is exemplified by Foot Locker's integration of online and in-store operations.

Foot Locker Has Mastered Online and Mobile Efforts That Link