is a set of interdependent organizations that help make a product or service of a company available for use by consumers or business users.
A) An upstream channel
B) A marketing channel
C) A research and development channel
D) A raw materials supplier
E) A backward integration chain
Correct Answer:
Verified
Q1: A _ _ is made up of
Q4: The authors suggest that the term "supply
Q5: A firm that uses direct marketing would
Q6: Mary Kay Cosmetics and The Pampered Chef
Q8: A(n) is considered a marketing intermediary.
A) advertiser
B)
Q9: All the institutions in a channel are
Q10: Channel members add value by bridging the
Q11: In which of the following situations is
Q12: Direct marketing is the longest distribution channel
Q13: Introducing intermediaries into a distribution chain increases
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