A _ _ is made up of a company, its suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.
A) disintermediation system
B) distribution centre
C) manufacturing chain
D) value delivery network
E) marketing intermediary
Correct Answer:
Verified
Q2: is a set of interdependent organizations that
Q4: The authors suggest that the term "supply
Q5: A firm that uses direct marketing would
Q6: Mary Kay Cosmetics and The Pampered Chef
Q8: A(n) is considered a marketing intermediary.
A) advertiser
B)
Q9: All the institutions in a channel are
Q10: Channel members add value by bridging the
Q11: In which of the following situations is
Q12: Direct marketing is the longest distribution channel
Q13: Introducing intermediaries into a distribution chain increases
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