A consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members.
A) conventional distribution channel
B) vertical marketing system
C) horizontal distribution channel
D) lateral marketing system
E) direct marketing system

Question

Quizplus · Accepted Answer

A vertical marketing system (VMS) is a distribution channel structure in which producers, wholesalers, and retailers act as a unified system, and one member can dominate the others.

A Consists of Producers, Wholesalers, and Retailers Acting as a Unified