Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.
A) vertical marketing systems
B) corporate vertical marketing systems
C) disintermediation
D) horizontal marketing systems
E) intermediation

Question

Quizplus · Accepted Answer

Disintermediation refers to the process where product or service producers eliminate intermediaries and sell directly to consumers, or when new types of intermediaries replace traditional ones.

Changes in Technology and the Explosive Growth of Direct and Online