Which type of channel arrangement is a retailer like Home Depot likely to follow?
A) corporate vertical marketing system
B) administered VMS
C) contractual VMS
D) horizontal marketing system
E) direct marketing system

Question

Quizplus · Accepted Answer

Home Depot is likely to follow an administered vertical marketing system (VMS) where one member of the distribution channel, typically the retailer, has enough power to influence the activities of other members without formal agreements.

Which Type of Channel Arrangement Is a Retailer Like Home