In a(n) marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members.
A) contractual VMS
B) direct
C) administered VMS
D) horizontal
E) corporate vertical

Question

Quizplus · Accepted Answer

In an administered vertical marketing system (VMS), leadership and coordination are achieved through the size and power of one or a few dominant channel members, rather than through contractual agreements or ownership.

In A(n) Marketing System, Leadership Over Production and Distribution Is