Which of the following applies to a marketing intermediary who buys brand name toothpaste from 10 different manufacturers, consolidates offerings, and then resells the various brands to 500 supermarkets throughout Canada?
A) transform the assortments of products made by producers into the assortments wanted by consumers
B) facilitate the production of products without direct customer feedback
C) help a company develop a direct channel selling system
D) increase the amount of work that must be done by producers and consumers
E) buy small quantities of products from producers and break them down into narrow assortments for customers

Question

Quizplus · Accepted Answer

The marketing intermediary consolidates products from multiple manufacturers and provides a variety of choices to supermarkets, transforming the producers' assortments into those desired by consumers.

Which of the Following Applies to a Marketing Intermediary Who