Cosmetic retailer Lush knows that doing what's right benefits both customers and the company. Their premium beauty products are made by hand from the freshest possible natural ingredients. This is an example of the concept.
A) societal marketing
B) product
C) selling
D) production
E) marketing

Question

Quizplus · Accepted Answer

Lush's approach aligns with societal marketing, which emphasizes creating products that not only satisfy customer needs but also benefit society and the environment.

Cosmetic Retailer Lush Knows That Doing What's Right Benefits Both