Ritz-Carlton is fervently dedicated to anticipating customers' slightest needs. Without ever asking, they seem to know when customers want a king-size bed, non-allergenic pillow, extra body gel, or the blinds open upon arrival. An amazing 95 percent of departing guests report that their stay has been a truly memorable experience. This is an example of _.
A) customer-perceived value
B) customer share
C) customer equity
D) customer delight
E) customer lifetime value

Question

Quizplus · Accepted Answer

This scenario exemplifies "customer delight," where Ritz-Carlton exceeds customer expectations by anticipating and fulfilling their needs, leading to memorable experiences.

Ritz-Carlton Is Fervently Dedicated to Anticipating Customers' Slightest Needs