In B₂B contexts, the most common sales objections are described by the acronym BANT. What does the "A" in this acronym stand for?

Name: In B₂B contexts, the most common sales objections are described by the acronym BANT. What does the "A" in this acronym stand for?
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Quizplus · Accepted Answer

The "A" in the BANT acronym stands for "Authority," referring to whether the person you're speaking with has the decision-making authority in their organization for the purchase.

In B₂B Contexts, the Most Common Sales Objections Are Described