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How Are Today's Firms Reinventing Their Selling Processes and Increasing

Question 62

Multiple Choice

How are today's firms reinventing their selling processes and increasing productivity?


A) by hiring additional salespeople
B) by only focusing on the firm's best customers
C) by reducing the use of CRM systems and utilizing more order-takers
D) by using information systems, analytics, and social networks
E) by eliminating steps in the personal selling process

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