Maintaining High Ethical Standards on the Part of the Sales

Maintaining high ethical standards on the part of the sales personnel is a critical driver of sales force performance. It affects the firm's capacity to build relationships with customers as well as

A) develop a positive work environment for employees.
B) improve the likelihood that sales personnel will get quickly promoted.
C) guarantee customers' satisfaction with their products.
D) guarantee exceptional sales performance.
E) lessen the likelihood that competitors will succeed.