Placing an advertisement on only the three major television networks (ABC, CBS, and NBC)is called narrowcasting.

Name: Placing an advertisement on only the three major television networks (ABC, CBS, and NBC)is called narrowcasting.
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Narrowcasting refers to targeting a specific or niche audience, typically through specialized channels or media, rather than broadcasting to a broad, general audience as would be the case with major television networks like ABC, CBS, and NBC.

Placing an Advertisement on Only the Three Major Television Networks