A local bakery sends coupons in the mail to homeowners that have ordered from the bakery in the past. This is a form of direct marketing.

Question

Quizplus · Accepted Answer

Direct marketing involves reaching out directly to individual customers or prospects through mail, email, or other means, rather than through a third-party medium. Sending coupons in the mail to past customers is a direct way to communicate and promote to them.

A Local Bakery Sends Coupons in the Mail to Homeowners