Frequency is the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.

Name: Frequency is the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Frequency refers to the number of times a target audience is exposed to a promotional message within a specific time period, not the percentage of the target market exposed.

Frequency Is the Percentage of the Target Market That Has