What is the name of the promotional strategy that involves coordinating the various promotion mix elements to provide consumers with a clear and consistent message about a firm's products?

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Integrated Marketing Communications (IMC) is the strategy that involves coordinating the various promotion mix elements (advertising, sales promotion, public relations, direct marketing, and personal selling) to provide consumers with a clear, consistent, and compelling message about a firm's products.

What Is the Name of the Promotional Strategy That Involves