The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as

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Personal selling involves a direct interaction between a salesperson and a customer with the goal of influencing the customer's purchase decision. This form of communication is paid for by the firm and is characterized by its two-way nature, allowing for immediate feedback and adjustment of the sales approach based on the customer's responses.

The Two-Way Flow of Communication Between a Salesperson and a Customer