A new specialty spice shop opened up in town. In order to lure customers into the store, the owners sent a packet of its most popular spice mix to 3,000 potential customers. This is an example of
A) an allowance.
B) a sample.
C) a rebate.
D) a coupon.
E) a loyalty program.
Correct Answer:
Verified
Q69: What is the aim of a public
Q70: As a sales promotion tactic, why do
Q71: What is the most common type of
Q72: What is a nontraditional form of advertising?
A)advertisements
Q73: Disseminating unpaid news items through some form
Q75: Sales promotions that allow consumers to accumulate
Q76: Which public relations tool is typically intended
Q77: The two-way flow of communication between a
Q78: The bulk of a firm's promotion budget
Q79: The goal of sales promotion is to
A)promote
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