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What Is the Aim of a Public Relations Campaign

Question 69

Multiple Choice

What is the aim of a public relations campaign?


A) to promote positive relations between a firm and its stakeholders
B) to coordinate promotion mix elements to provide a consistent message about the firm
C) to keep the product before the public in an effort to reinforce previous promotional activity
D) to communicate directly with the consumer in an effort to provoke a response
E) to stimulate quicker and more frequent purchases of a product

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