Felix has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Felix takes some of the company employees out to dinner and has even given them tickets to local sporting events. Felix is involved in

Question

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Felix's actions of maintaining long-term relationships with the company's employees, handling orders, resolving issues, and engaging in activities like dinners and giving tickets to events are indicative of relationship selling. Relationship selling focuses on building and maintaining strong relationships with customers to encourage loyalty and repeat business.

Felix Has Been Calling on the Same Customer for Years