Market size, customer lifestyles, and population shifts are all important geographic segmentation tools.
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Q4: Unique segmentation is used when the similarity
Q5: When marketers segment based on psychographics, the
Q6: In order to reach Millennials, marketers should
Q7: Psychographic segmentation involves categorizing customers based on
Q8: The four broad segmentation bases that marketers
Q10: One of the criteria for segmenting a
Q11: The major advantage of a differentiated targeting
Q12: An undifferentiated targeting strategy, is a mass-marketing
Q13: As it relates to marketing, segmenting and
Q14: The process of dividing a larger market
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