As it relates to marketing, segmenting and positioning are essentially the same thing.
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Q8: The four broad segmentation bases that marketers
Q9: Market size, customer lifestyles, and population shifts
Q10: One of the criteria for segmenting a
Q11: The major advantage of a differentiated targeting
Q12: An undifferentiated targeting strategy, is a mass-marketing
Q14: The process of dividing a larger market
Q15: Consumers who have between $100,000 and $250,000
Q16: Market segmentation helps firms decide how to
Q17: Regardless of what target marketing strategy firms
Q18: Firms should consider three important factors during
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