Market segments are
A)relatively heterogeneous groups of consumers that result from the segmentation process.
B)the different geographical areas in which a product must be marketed differently.
C)the various types of advertising and promotional campaigns used to sway consumer interest in a product.
D)the two buying groups: those that have never purchased a firm's product, and those that are potential repeat customers.
E)relatively homogenous groups of consumers that result from the segmentation process.

Question

Quizplus · Accepted Answer

Market segments are relatively heterogeneous groups of consumers that result from the segmentation process.

Market Segments Are