A psychographic segmentation variable that divides people into groups based on their opinion and the interests and activities they pursue is called
A) behavioral segmentation.
B) social segmentation.
C) psychological segmentation.
D) socioeconomic segmentation.
E) lifestyle segmentation.
Correct Answer:
Verified
Q37: Urban Fashions found that customers who live
Q38: Market segmentation refers to
A)having regional sales forces
Q39: Market segments are
A)relatively heterogeneous groups of consumers
Q40: A perceptual map is a competitive analysis
Q41: Segmentation based on where prospective consumers live,
Q43: Free-standing areas with a core urban population
Q44: Psychographic segmentation refers to the science of
Q45: Which is considered to be a behavioral
Q46: When marketers segment based on psychographics, the
Q47: Considered to be one of the most
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