Question 1

Segmentation based on where prospective consumers live, work, and spend their leisure time is referred to as

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Question 2

A psychographic segmentation variable that divides people into groups based on their opinion and the interests and activities they pursue is called

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Question 3

Free-standing areas with a core urban population of at least 50,000 are what the U.S. Census Bureau calls

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Question 4

Psychographic segmentation refers to the science of segmenting markets based on

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Question 5

Which is considered to be a behavioral segmentation variable?

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Behavioral segmentation involves dividing a market based on consumer behaviors, such as usage rate, which refers to how frequently a product is used.

Question 6

When marketers segment based on psychographics, the market is divided into groups according to

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Question 7

Considered to be one of the most important sources of demographic information for marketers, ________ provides free information on data such as how households are segmented by race, education, age, and occupation?

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Question 8

According to the 2010 U.S. Census, which is the only Southern state that lost seats in the House of Representatives due to population shifts out of the state?

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Question 9

Manufacturers who package toilet paper in large multi-packs, such as those found in warehouse clubs like Costco, are most likely targeting their market based on the demographic variable of

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Question 10

Behavioral segmentation divides consumers according to

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...

Question 11

Stores like Cabela's, REI, and Bass Pro Shops that cater to the interests of outdoor enthusiasts' most likely use what type of segmentation strategy?

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Question 12

The fact that you see a McDonald's on practically every highway exit sign listing restaurant choices would indicate that McDonald's is most likely geographically segmenting based on

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Question 13

Which factor is a demographic segmentation variable?

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Question 14

Claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit flavored allergy tablet, specifically designed to be easy for children to take. For this product, Claritin is segmenting the market based on

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Claritin is targeting a specific age group (children) by creating a chewable, fruit-flavored allergy tablet, which indicates market segmentation based on age.

Question 15

Marketers target older Americans because

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...

Question 16

According to the VALS framework, why different consumer groups exhibit different behaviors or why different consumer groups exhibit the same behaviors for different reasons is based on

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Question 17

Kaden is a realtor selling high-end homes priced over $750,000. Before showing a property to prospective clients, Kaden makes sure they are prequalified for a home loan commensurate with the price of the house. This pre-qualification is based mainly on the client's income, which is what type of segmentation variable?

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Question 18

American households that have between $100,000 and $250,000 in investable assets are one of the fastest growing segments in the United States and are referred to as

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Question 19

The 80/20 rule is a theory that suggests that

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Question 20

The VALS framework classifies adults into eight psychographic groups: Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and

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Quiz 7: Segmentation, Targeting, and Positioning