To be effective, market segmentation should create market segments that rate favorably on various criteria. Specifically, market segmentation should create market segments that are measurable, differentiable, accessible, actionable, and
A)specific.
B)variable.
C)isolated.
D)marketable.
E)substantial.

Question

Quizplus · Accepted Answer

The Answer of To be effective, market segmentation should create market segments that rate favorably on various criteria. Specifically, market segmentation should create market segments that are measurable, differentiable, accessible, actionable, and
A)specific.
B)variable.
C)isolated.
D)marketable.
E)substantial.

To Be Effective, Market Segmentation Should Create Market Segments That