Demographic segmentation divides markets by
A) geographic location.
B) characteristics such as age, gender, and income.
C) characteristics such as loyalty and price sensitivity.
D) consumer attitudes.
E) psychological traits.
Correct Answer:
Verified
Q17: Regardless of what target marketing strategy firms
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Q20: Behavioral segmentation is often the most difficult
Q21: What are the two most commonly used
Q23: Which of the following is not one
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