Firms typically segment international markets using three general bases: global, regional, and
A)unique.
B)economic.
C)political.
D)national.
E)cultural.

Question

Quizplus · Accepted Answer

Economic segmentation is a common basis for segmenting international markets. It involves dividing the market into groups based on economic factors such as income, spending patterns, and economic development.

Firms Typically Segment International Markets Using Three General Bases: Global