As it pertains to international segmentation, global segmentation refers to identifying
A)similar patterns in cultures that can be used to segment a market.
B)a group of consumers with common needs and wants that spans the entire globe.
C)products that will have a global appeal.
D)markets that will be favorable for exporting products internationally.
E)products that can be marketed in the same way across the globe.

Question

Quizplus · Accepted Answer

Global segmentation involves identifying similar patterns in cultures across different countries to effectively segment a market. This approach helps in tailoring marketing strategies to cater to the common characteristics or preferences found in these cultures.

As It Pertains to International Segmentation, Global Segmentation Refers to Identifying