As a marketing activity, positioning assumes that consumers
A)are innovators and will always want the latest and most innovative products.
B)will make up their own minds about a product, regardless of how it is marketed.
C)will compare goods and services on the basis of benefits.
D)will always want to pay the lowest price possible for a product.
E)are followers and will only buy products that appeal to their friends as well.

Question

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The Answer of As a marketing activity, positioning assumes that consumers
A)are innovators and will always want the latest and most innovative products.
B)will make up their own minds about a product, regardless of how it is marketed.
C)will compare goods and services on the basis of benefits.
D)will always want to pay the lowest price possible for a product.
E)are followers and will only buy products that appeal to their friends as well.

As a Marketing Activity, Positioning Assumes That Consumers