Question 1

Ace Tutors is a business that tutors high-school students who are preparing to take the SAT test as part of their college entrance requirements. Because it possesses a unique offering that is desirable to a specific market, Ace Tutors would most likely use what type of target market strategy?

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Question 2

The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a

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Question 3

Brynn has always wanted to open a hair salon. While Brynn has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. So, rather than open a hair salon that offers a wide variety of cuts and styles, Brynn has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. This is an example of

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Question 4

The second step in deciding how best to position a product is to

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Analyzing competitors' positions helps to understand the market landscape and identify opportunities for differentiation, which is crucial for effective product positioning.

Question 5

The first step marketers should take when deciding how best to position their product is to

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The first step in positioning a product is to determine the target market segments that will be interested in the product, as this will guide all subsequent positioning decisions.

Question 6

A targeting strategy that involves pursuing a large share of a small market segment is referred to as

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Question 7

In order to boost sales, the manufacturer of the soft drink 7UP embarked on a digital campaign called "Mix It UP a Little," highlighting the use of 7UP in baking, cooking and mixing cocktails. This is an example of

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Question 8

An advantage to using a perceptual map is that it

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Question 9

Maria's firm manufactures homemade salsa. Her product is sold around the country, but she adds extra jalapenos to her product sold in Texas, New Mexico, and Arizona because those customers prefer the extra heat and spice. Maria also markets the product differently based on the region of the country where it is sold. This represents what type of targeting strategy?

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Question 10

When highlighting a product's competitive advantage based on attributes, a firm will

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Question 11

Compare the following marketing tactics and select the company whose tactic raises an ethical concern.

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Question 12

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as

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Question 13

What type of targeting strategy works with uniform products for which the firm can develop a single marketing mix that satisfies the needs of all customers?

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Question 14

As a marketing activity, positioning assumes that consumers

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Question 15

What step in deciding how to position a product should be done on a continual basis since consumer tastes change for almost every product?

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Question 16

A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is called a

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Question 17

A firm marketing its product in the United States and abroad may have to tweak the product for its international customers and as such may have to market it differently. What type of targeting strategy would work best for this situation?

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Question 18

Regarding positioning a product, when is competitive analysis most important?

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Question 19

Walmart has positioned itself as providing a variety of items to shoppers at prices lower than most retail stores. Walmart has positioned itself based on

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Question 20

Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment. This represents what type of targeting strategy?

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Quiz 7: Segmentation, Targeting, and Positioning