Laughlin wants to join a new health club. His roommate belongs to a club that Laughlin heard about on the radio. He decides to use his roommate's free guest passes to try out the club to see if it meets his needs. What stage of the consumer adoption process does this represent?

Question

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Trial is the stage in the consumer adoption process where consumers actually experience or use the product or service to assess its value. Laughlin using his roommate's free guest passes to try out the health club is an example of this stage, as he is testing the club to see if it meets his needs.

Laughlin Wants to Join a New Health Club