Jacqueline is in the market for a new laptop. She has spent quite a bit of time gathering information and thinking about the purchase. She has asked her friends for opinions about the models they own and is happy that there are a lot of models to choose from. Jacqueline is most likely what type of adopter?

Question

Quizplus · Accepted Answer

Jacqueline's behavior of gathering information, seeking opinions, and being happy about the variety indicates she is in the "early majority" category. This group typically does some research and waits to see how a product performs before making a purchase, unlike innovators or early adopters who are the first to try new products.

Jacqueline Is in the Market for a New Laptop