All of the following are reasons qualitative data analysis can be challenging and misleading except
A) responses to closed-ended questions can include subtleties that a marketer might miss.
B) interviews can be directed in a way that takes participants away from what they were thinking and toward what the researcher wants to hear.
C) sample sizes can be small and therefore may not represent the general population of the target market.
D) marketers could misunderstand the feedback of respondents.
E) researchers may allow their own bias to influence their interpretation.
Correct Answer:
Verified
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