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Which Scenario Exemplifies How Culture Can Present a Challenge to International

Question 94

Multiple Choice

Which scenario exemplifies how culture can present a challenge to international marketing research?


A) Questions dealing with certain topics or product categories may be considered rude or inappropriate.
B) Interview questions may need to be translated into a different language.
C) Some countries may not be able to accommodate digital surveys.
D) In some countries, research firms must adhere to licensing requirements or face fines.
E) Many idioms and phrases hold different meanings across languages.

Correct Answer:

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