The actions a firm must take to accomplish the marketing objectives established in its mission statement and strategic planning process are outlined in the
A)marketing strategy.
B)situation analysis.
C)organizational plan.
D)market summary.
E)executive summary.

Question

Quizplus · Accepted Answer

The marketing strategy outlines the specific actions a firm must take to accomplish the marketing objectives established in its mission statement and strategic planning process. It includes targeting the right audience, positioning the product or service, and deciding on the marketing mix elements (product, price, place, promotion) to achieve these objectives.

The Actions a Firm Must Take to Accomplish the Marketing