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According to the BCG Matrix, What Defines a Cash Cow

Question 53

Multiple Choice

According to the BCG Matrix, what defines a cash cow?


A) products that have a large market share in an industry with high growth rates
B) products that have a small market share in an industry with low growth rates
C) products that have a small market share in an industry with steady growth rates
D) products that have a small market share in an industry with high growth rates
E) products that have a large market share in an industry with low growth rates

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