What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?
A)the contingency plan
B)the organizational structure
C)the situation analysis
D)the implementation plan
E)the strategic plan

Question

Quizplus · Accepted Answer

The contingency plan is specifically designed to outline the actions a company will take if the initial marketing strategy does not achieve the desired results, ensuring the company is prepared to respond effectively to various outcomes.

What Element of the Control Section of the Marketing Plan