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According to Your Text, Perhaps the Most Common Mistake a Firm

Question 46

Multiple Choice

According to your text, perhaps the most common mistake a firm makes when conducting a SWOT analysis is


A) looking at only the firm's strengths.
B) failing to separate internal issues from external issues.
C) failing to involve all departments in the analysis.
D) not looking at the firm's financial statements.
E) underestimating the competitive environment.

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